Thoughts

Long-form thinking

On tech, AI, business, and what actually works.

August 6, 2026

The Rocket-an-Hour Business: What Does Launching Every Hour Look Like for You?

Elon Musk says Starship will launch every hour — a goal so ambitious it sounds unattainable. That absurdity is the point: impossible goals redesign everything beneath them. Here is how to name your own hourly rocket, and the machinery that gets a small to medium business there.

AISmall BusinessStrategyAutomation

August 2, 2026

The Company That Lives in a Chat Box

Microsoft now describes its agent registry as 'Active Directory for AI agents' — and a $96 billion consolidation wave is building badge printers for AI employees. Why the chat box became the front door of work, why the permission layer is the real product, and why the biggest opportunity — encoding a company's roles and processes for AI — is still unowned.

AIAI AgentsStrategySmall Business

June 20, 2026

Addition by Subtraction: What Vercel's Deleted Robot Teaches Small Business

Vercel deleted roughly 80% of its internal AI agent's tools and it got faster, cheaper, and more accurate. The counterintuitive result explains why most business AI fails — and hands small and medium businesses a concrete playbook for landing in the 5% that actually works.

AISmall BusinessAutomationStrategyCase Studies

June 19, 2026

The Margin Machine: What the 2030 Small Business Will Look Like — and How to Build It First

Small businesses now adopt AI faster than big firms — yet roughly 95% of AI projects move no profit at all. Here's what the AI-native small business actually looks like by 2030, and the six-step roadmap that turns cheap intelligence into software-grade margins.

AISmall BusinessStrategyAutomation

June 2, 2026

The Ten-Person Revolution: How Small Businesses Are Quietly Winning With AI

Forget the autonomous "digital employee." The small businesses actually winning with AI in 2026 each did one humbler thing — handed a single tedious chore to a machine, kept a human watching it, and got their afternoons back. Ten real cases, and the wall at the end of the runway.

AISmall BusinessAutomationCase Studies

May 29, 2026

The Quiet Win: Where AI Agents Actually Pay Off for a Small Business

AI agents pay off when you point them at a narrow back-office chore — inbox triage, scheduling, invoicing, lead follow-up — and fail when you ask them to autonomously run your business. A practical, skeptic-friendly guide for SMB operators.

AIAutomationSmall BusinessOperations